Berlin x Leuchtend

The problem was clearly defined from the outset: an art gallery event in need of effective promotional material. To address this, I focused on the core questions of when, where, why, and how, leveraging bold colours and heavy types to create a memorable visual impact. The design process involved a mix of traditional techniques and modern technology—using tools like Illustrator, InDesign, Photoshop, and copywriting to ensure the promotional materials resonated with the target audience.

The strategy began with the creation of a dynamic poster featuring a bold, analog layout that immediately caught the eye. This initial design served as the foundation for a broader digital presence, as the poster assets were seamlessly converted into a website page. The website acts as a portal where viewers can delve deeper into the details of the event and the ethos of the company behind it. This integrated approach not only amplified the event’s reach in public spaces but also ensured that the creative concept was consistently communicated across both physical and digital platforms.

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